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XpressTraffic.com is more of a program than a place. As an affiliate of Corporate Phone Cards (national leader in the production of custom-designed promotional phone cards), XTC was created to leverage the popularity of prepaid phone cards to increase the response rate to surveys for the market research industry.

In short, our technology people developed an Internet-based program, which would allow on-line visitors to activate a prepaid phone card they received by mail or email. The visitor simply enters his/her de-activated PIN number in a pre-programmed field and then clicks a "submit" button. The visitor's phone card is immediately activated for calling.

The most popular use, thus far, for the on-line activation program is to motivate consumer response to a web survey or just to bring visitors to a web site. The program is very versatile. Not only can it be used to activate a visitor's card instantaneously, but visitors can even have more minutes added to their card, immediately, after an on-line purchase.

Using the incentive of free calling, market research professionals can solicit feedback from consumers, potential clients, or existing clients by offering them the instant activation of their phone card. All the respondent would have to do is visit a web site and answer some questions, try a new service, or place an on-line order. The possibilities are endless.